Marketing · AI · Coaching

AI and marketing
systems.

I help CEOs and top managers ship AI and marketing systems that actually get used.

See systems I've built Talk about your workflow

Marketing: Brand strategy, web and digital product development, PR and social media, performance marketing.
AI: Agentic systems, intelligent automation, retrieval-augmented knowledge bases, on-prem LLM deployments.
Coaching: Executive enablement and team training across AI and marketing functions.

Michael Vary. Founder, product builder, CMO.

Based in Miami. I build at the intersection of proptech, AI, and fintech, usually where the product, data, marketing, and deal flow all need to work together.

profile — michael-vary

$✔Technical Partner at RealVista.✔Co-founder and Head of Product at OnlyFund.✔CMO at Starlife Group.✔Building across proptech, AI, and fintech.✔Working pattern: full-cycle delivery, with the outcome on me.ℹContact: hello@varydev.com.

RealVista

AI property search assistant for real estate agents, built on MLS data.

RealVista helps agents search, compare, organize, present, and communicate around properties without jumping between MLS screens, spreadsheets, messages, and client-facing PDFs.

Stage: Live · 2024 →
Role: Technical Partner
Where: realvista.com

Visit realvista.com

AI property search with natural-language listing discovery.
Look-alike search from an uploaded property photo.
Building-name search that resolves condo names to MLS listings.
CMA reports with pricing insights and comparables.
Showing and commission requests across listing agents.
Smart collections with multilingual AI assistants for clients.
WhatsApp integration for direct RealVista AI chat.
Agent mini-sites with listings and built-in AI chat.

Live deal rooms for project documents and investor updates.
Capital stacks made legible for international LPs.
Construction monitoring for projects after commitment.
AI assistant and WhatsApp concierge for investor questions.

OnlyFund

A curated investors club, reinvented as a platform.

OnlyFund bridges accredited investors with vetted South Florida developers, projects, and land. Every side of the deal is underwritten: developers, projects, land, and investors.

Stage: Building · 2025 →
Role: Co-founder · Head of Product
Where: onlyfund.com

Visit onlyfund.com

Starlife Group

Marketing strategy across a portfolio of six operating companies.

I own the group's brand architecture, demand generation engine, and the editorial and production capability that supports it. The job is making one marketing team ship consistently for six companies without flattening the brands.

Brand strategy and architecture across the group and each portfolio company.
Demand generation across YouTube, Instagram, LinkedIn, paid media, and events.
Content and media operations for podcasts, video, social, and editorial calendars.
Lead generation and funnel ownership from awareness through qualified lead.
Executive communications and founder branding as distribution channels.
Marketing technology and AI for lean multi-brand scale.

Stage: Active · portfolio of six
Role: Chief Marketing Officer
Where: Miami

Free download · Lead magnet

The AI Playbook for CEOs.

A practical, no-jargon field guide for executives deploying AI without lighting money on fire. What to automate first, who to hire, what to build vs buy, and the pitfalls I've seen founders fall into.

The five workflows worth automating in your first 90 days.
A build vs buy decision matrix that's actually useful.
Staffing an AI-native team without a 'Head of AI'.
Real cost models, what teams actually spend on inference.

Send me the PDF.

Email in. Download appears instantly. No drip campaigns, no resold list.

Writing · field notes.

Long-form notes on building AI in production. Roughly monthly.

May 4, 2026·11 min read
How to Implement AI in Your Organization Without Lighting Money on Fire
Everyone is using AI. Almost no one is getting paid for it yet. The gap is not the model, it is the system around the model. Here is the framework I use across proptech, fintech, and marketing teams.
Read the article

Marketing OS · in production.

A modular framework of marketing automations I've built and deploy across client engagements. Each module replaces hundreds of hours of manual work and tens of thousands of dollars per month in tooling and labor.

Brand-grounded content production system.

Generates on-brand creative across social, email, and ads, sourced from a private knowledge base of brand guidelines, asset libraries, and live performance data. Eliminates content drift across channels and prevents factual hallucination.

Multi-channel customer engagement orchestration.

Unified intelligent agent across DMs, SMS, voice, and chat. Qualifies inbound demand, manages nurture sequences, and escalates qualified opportunities to sales with full conversational context. Native CRM integration.

Autonomous performance-marketing platform.

Creative generation, landing-page production, budget pacing, continuous A/B testing, and closed-loop attribution from CRM back into optimization. Operates paid media as continuous infrastructure rather than discrete campaigns.

Talk about the OS

Selected work

Warehouse construction dashboard.

A unified knowledge base and operational dashboard for an industrial warehouse developer managing hundreds of properties nationally.

One source of truth for executives, operations, and marketing.
Plans, specifications, marketing materials, timelines, events, and project history in one place.
Website connectors that pipe ground-truth project data into the public site in real time.
Investor, tenant, and partner-facing information stays aligned with what is actually happening on site.

Warehouse construction dashboard — overview screen showing active projects, completion progress, project map, upcoming milestones, and recent updates

⌖ Connect · 25.7617°N 80.1918°W

Building something at this intersection?

I work on proptech products, AI agents, fintech platforms, marketing systems, and the operational dashboards that connect them. If that is the problem space, send the short version.

hello@varydev.com LinkedIn

Email: hello@varydev.com
Station: Miami, FL
Current roles: Technical Partner · Head of Product · CMO · Advisor